Where to start with AEO

People increasingly ask AI tools for recommendations, comparisons and local options. Those answers name some businesses and leave out others.

AEO, answer engine optimisation, means improving the chance that your business and your content can be retrieved, understood and surfaced when that happens. Some people call it GEO.

Nobody outside the platforms knows the complete rules for how these systems retrieve, rank or cite, so be careful with anyone who says they do. You do not need them to start. You need to know what these tools currently say about your category, and where you are missing from it. Ten to fifteen minutes, depending on how many platforms you test.