Ten Ways to Read Your Own Work

See what you have written through the eyes of the person you are actually trying to convince.

Use these on a sales page, an offer, an email, a caption, a pitch, a proposal, a business plan or a script. Anything you have already written and cannot read straight any more.

Why it has to rewrite. Ask a model what it thinks and it will mostly agree with you. Ask it to become someone and rewrite your work as them, and it has to take a position. The rewrite is the useful part. The notes underneath then tell you why it made those choices.