The receipts

Every number I quote about AI search and buying, who measured it, how big the sample was, and where to read it yourself.

If you want to act on them for your own business, start with where to start with AEO.

Including the four widely-quoted stats I threw out, and the mistake I made in my own research. Last checked 2 October 2026. The robots.txt files were read on 18 August 2026.